Your Marketing Partner for Leadership, Strategy + Brand Management.
: )
*
-
The GTM Blueprint: Defining positioning and ICP (Ideal Client Profile) so every dollar has a target.
The 80/20 Audit: Doubling down on what works and cutting the distractions.
Channel Orchestration: Deciding where to play and how to win—without the technical weeds.
-
Team Upskilling: Teaching your team to think like strategists, not just executors.
Founder Sounding Board: Pressure-testing ideas before you invest thousands in execution.
AI Guardrails: Scaling efficiency while protecting your brand’s "human soul."
-
Vendor Management: Ensuring "builders" stay aligned with the high-level strategy.
Talent Curation: Helping you hire the right specialists when you’ve outgrown your current setup.
Marketing activity without strategy
Talented teams without leadership
Reactive decisions instead of clear direction
C-level marketing leadership — without the full-time hire
The challenges I help solve:
*
Andy Wyss / Founder
I partner with founders and teams to bring clarity, structure, and leadership to marketing — turning scattered efforts into a focused growth engine.
Strategic Support Tailored to Your Business
Strategic Support Tailored to Your Business