A Fractional CMO provides executive-level marketing leadership without the cost of a full-time hire.

I work alongside founders and leadership teams to define strategy, clarify positioning, and guide marketing execution so your team can focus on what actually drives growth.

Agencies typically focus on execution — running ads, producing content, or managing campaigns.

A Fractional CMO focuses on strategy and leadership.

I help define what to prioritize, where to invest, and how marketing supports your broader business goals — while guiding internal teams and external vendors to execute effectively.

I work with founder-led brands and growing businesses, typically generating $2M–$10M in revenue.

Most clients are consumer-facing companies in industries such as:

• lifestyle brands

• consumer products

• hospitality

• DTC brands

• B2B

These businesses often have marketing in place but need clear strategy and leadership to scale effectively.

Companies typically bring in a Fractional CMO when:

• marketing feels scattered or reactive

• growth has slowed and priorities are unclear

• internal teams need stronger leadership

• the company is preparing for its next growth stage

A Fractional CMO brings clarity, structure, and momentum during these inflection points.

Most engagements fall into three formats:

Fractional CMO
Ongoing leadership and strategic oversight (typically 1–2 days per week).

Strategic Projects
Focused engagements such as brand positioning, go-to-market strategy, or a marketing roadmap.

Strategic Advisory / Sparring Partner
Ongoing strategic guidance for founders and leadership teams.

Yes.

Part of my role is ensuring that internal teams, agencies, and vendors stay aligned with the overall strategy. I help set priorities, review performance, and ensure everyone is working toward the same growth goals.

Strategic marketing is a long-term investment, but experienced leadership often uncovers quick wins early on.

My approach focuses on:

• identifying immediate opportunities

• prioritizing high-impact initiatives

• building a sustainable growth engine over time

Fractional CMO engagements typically range from $6K–$20K per month, depending on the scope and level of involvement.

This model gives growing companies access to C-level marketing leadership without the cost of a full-time executive.

We begin with a discovery call to understand your business, growth goals, and current marketing challenges.

From there, we determine whether a Fractional CMO engagement, strategic project, or advisory relationship is the right fit.

Let’s talk.

Book a discovery call and we’ll explore how the right marketing leadership can support your next stage of growth.