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From Bogotá to Zürich to NYC to LA
After more than a decade in New York, I now call Los Angeles home. My journey began in Bogotá, where I was born and spent the early years of my life. I grew up and went to university in Zürich before embracing the vibrant pulse of New York City. Each city has shaped me, and I bring a piece of them all into my current life in LA.
Diverse Global Experience
Starting in Switzerland, I managed public relations for iconic brands like Patrizia Pepe, Guess?, and Calvin Klein. This honed my storytelling, communication, and networking skills, leading me to NYC to work for Diane von Furstenberg. Later, at Select World, I handled Marketing for high-profile clients like Balenciaga and Taylor Swift.
Embracing Change + Growth
NYC, a cultural hub and epicenter of the fashion and luxury world, played a pivotal role in my career. Eventually, my journey brought me to LA with a Scandinavian lifestyle brand, where I built out their marketing department. I loved this job as I got to work with an international group of people, experiencing different time zones and cultures.
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Founder + Entrepreneur Journey
Today, I have channeled my experience and passion into founding Great Super, with the mission to help entrepreneurs, founders, and small businesses tell their stories and grow their ventures. Consider me your sparring partner who brings out your best moves. I'm your "outside" marketing expert helping you move your business forward.
Personal Passions + Inspirations
Beyond my professional life, I love swimming, snowboarding, and traveling the world. These activities not only keep me active but also inspire creativity and strategic thinking, essential elements in my personal and professional journey.
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