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Leland Brooklyn was launched during the pandemic by founders Jeanette and Randi with sustainability at its core.

I partnered with the founders to shape the brand’s strategic launch and digital presence, aligning the business with the debut of Me or the Menu, the Food Network/Discovery+ reality series featuring the restaurant. Together, we built a go-to-market strategy designed to establish a strong brand narrative and create a scalable digital foundation.

By combining brand storytelling, PR, and social media strategy, we helped capture attention from both local and national audiences, driving strong early momentum and positioning the business for growth.